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Perth Physio Collective

inclusive healthcare branding

Project type: Branding / Digital

Year: 2024

Client

Perth Physio Collective

Industry

Health Care & Services

Location

Perth, WA

Deliverables

Branding

Graphic design

Web design & development

Marketing design

Perth Physio Collective, an inclusive physiotherapy practice specializing in pelvic, postnatal, paediatric, and musculoskeletal care, approached us for a comprehensive brand and website. Their goal was to establish a welcoming and modern space, that deviated from the typical clinical feel of healthcare, resonating with their diverse client base. In addition to the visual identity, they required a custom website and cohesive marketing materials to effectively communicate their inclusive approach and specialized services.

The Challenge

Our primary challenge was to create a visual identity that broke away from the stereotypical clinical and sterile feeling often associated with healthcare, in order to appeal to a diverse range of clients – with the brand tagline of “for every body.” Additionally, they required a custom website and marketing materials that effectively communicated their inclusive approach and specialized services.

The Solution

Fellow Agency developed a bold and vibrant visual identity for Perth Physio Collective, incorporating a striking color palette that stood out from traditional healthcare brands. We designed a custom website that showcased their specialized services and inclusive approach in an engaging and accessible manner. The website features intuitive navigation, high-quality visuals, and informative content that resonated with their diverse clientele. Alongside the website, we created a suite of marketing materials, including business cards and patient pamphlets, ensuring a cohesive brand presence across all touchpoints.

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