Munro Footwear Group
rebranding renowned retail
Client
Munro Footwear Group
Industry
Corporate Retail
Location
Melbourne, VIC
Deliverables
Branding
Graphic design
Web design & development
Munro Footwear Group (MFG), Australia's largest privately-owned footwear retailer, approached us to lead a comprehensive company rebrand. With an internally overhauled employee value proposition and significant developments and acquisitions made in recent years, MFG sought a brand identity that reflected their new direction and high standards. Additionally, we were tasked with developing a new corporate website to showcase their diverse operations, strong heritage, and employee-centric values.
The Challenge
The primary challenge was to revitalize MFG’s brand to align with their contemporary vision and the quality they offer to both staff and customers. Additionally, the new corporate website needed to effectively present all facets of the business, including retail, distribution, e-commerce, product development, and wholesale operations. It was essential to highlight MFG’s strong heritage in Australian footwear retail and to showcase their employee value proposition through engaging content such as videos, testimonials, and company updates.
The Solution
The rebranding and new corporate website significantly elevated MFG’s market presence, providing a fresh and modern identity that aligned with their internal advancements. The website effectively showcased the diverse operations and heritage of MFG, while also highlighting the company’s commitment to its employees through engaging content. The enhanced brand and digital presence helps MFG strengthen its reputation as a leader in Australian footwear retail, attracting both customers and top talent, successfully communicating MFG’s updated direction and values, supporting their growth for years to come.
The Solution
Fellow Agency embarked on a comprehensive rebranding journey for MFG, creating a modern and cohesive brand identity that resonated with their evolved business ethos. We designed a new corporate website that effectively showcased MFG’s operations across retail, distribution centers, and support offices. The website featured dedicated sections for each business stream, highlighting MFG’s strong heritage and what it’s like to work at the company. We incorporated rich multimedia content, including videos produced by the MFG team, employee testimonials, and a news section for announcements and company updates. The design emphasized user experience, ensuring that visitors could easily navigate and find relevant information.
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