Ionopticks
complex ecommerce solution
Client
ionopticks
Industry
Science & Technology
Location
Melbourne, Australia
Deliverables
Web design & development
We were approached by the team at Ionopticks, a leader in precision chromatography solutions, to overhaul their e-commerce website. They sought a modern, visually appealing site that could effectively showcase their extensive content and integrate with their Zoho CRM for improved customer relationship management.
The Challenge
The primary challenge was to enhance the aesthetic appeal while effectively presenting their extensive range of content, including product information, events, news, publications, training videos, and user guides. The site also needed to integrate seamlessly with their Zoho CRM to ensure efficient management of customer relationships and data.
The Solution
Fellow Agency designed and developed a sophisticated WooCommerce website tailored to Ionopticks’ needs. We focused on creating a visually engaging and user-friendly interface that reflects the innovative and high-end nature of their products. The new website features seamless synchronization with Zoho CRM, allowing for streamlined operations and customer management. Additionally, we incorporated dedicated sections for events, news, publications, and resources, ensuring easy access and navigation for users, as well as being easy to update for the Ionopticks team via a streamlined and customised WordPress back-end.
The Outcome
The revamped website significantly elevated Ionopticks’ online presence, showcasing their products and content in a modern, professional manner. The integration with Zoho CRM improved their operational efficiency, while the enhanced user experience helped attract and retain e-commerce customers. As a result, Ionopticks has further established their reputation in the science and technology industry, providing researchers with an intuitive and comprehensive online resource.
“From day 1, Fellow Agency have been utterly exceptional. We’re so appreciative for the fantastic work they’ve done in creating our new online experience at IonOpticks. This project was a huge step forward for our brand, and their expertise, professionalism, and flexibility made the whole process enjoyable. This was not an out-of-the-box solution. What started as quite a complex, bespoke challenge was executed with a thoughtful and personalised user-first approach, resulting in a better product than what we imagined.”
Michael Sinden - Head of Brand, IonOpticksLike what you see?
