Cell Bauhaus
innovative identity & website
Client
Cell Bauhaus
Location
Melbourne, VIC
Deliverables
Branding
Graphic design
Web design & development
Cell Bauhaus, an ambitious biotech start-up based in Melbourne, partnered with us to create a bold and intelligent brand identity that reflects their work at the intersection of science, design, and innovation. With a unique approach to bioengineering tools and a clear vision for growth, Cell Bauhaus needed a brand and digital presence that could communicate the complexity of their offering while standing out in the competitive biotech landscape.
The Challenge
As a fresh start-up, Cell Bauhaus had no existing brand assets or online presence. The challenge was to create a visual identity that balanced scientific credibility with modern, standout design – while clearly articulating their complex value proposition to both researchers and potential investors. The website also needed to be bold in it’s design, functional, and launch-ready on a short timeline.
The Solution
We crafted a bold, typographically-led, strategic brand identity inspired by Bauhaus design principles – clarity, form, and function. This informed a graphic system and colour palette rooted in precision and innovation. The website was designed and developed to feel stand-out and brand-focused, with strategic content placement, and modular sections built for future scalability.
The Outcome
The launch of the new brand and website positioned Cell Bauhaus as a confident, credible force in the biotech space. Their presence now communicates clarity and authority, both visually and strategically – and has been consistently met with positive feedback from peers, partners, and stakeholders. The strong visual identity and sharp digital execution have helped make Cell Bauhaus a memorable and talked-about player in their industry.
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